Tuesday, October 20, 2009

Target orientation had no concept of Very missed period; Note To Officers Insurance.


Apparently there are many marketing or sales level was well below that of the old culture trapped in the pursuit of target marketing. He had in mind was merely the sales target. So we see the proof now how many companies that still looks great (because they are good at making the company brand image), but very sad inside.

In my observation they rarely have the guts to properly educate the market, because that is the target pursued short-term satisfaction with the target company without going to care about customer satisfaction. Time that should be used to educate the market very often misused to pursue the target. As a result the market gradually experiencing burnout because they feel "loved".

It is time we leave away the old paradigm of how to sell, any product, whether insurance or other products. Create market "automatically"! how?

This way is not really a special way, but instead we use the old pattern is much better to achieve long-term targets:

1. Provide education to the market well and correctly, tell me what we sell all honesty is not merely to seduce because we need to cover our target. If we do AUTOMATIC them more love us and told other prospective buyers to purchase products that we offer. AUTOMATIC is the prospect of indirect progress will enjoy the future of our Auto.

2. Listen buyers always laments and continuously do internal reform. If we do AUTOMATIC buyers will feel safe buying our products, they will not worry about buying a product with us and this will create the AUTOMATIC strong reference from the buyer, yes is a hidden market that will run in AUTOMATIC.

3. Do not feel educate but do not educate the market. Reality of Education markets we can only see the survey in the market, do not close their eyes when we know that the market is still very blind to our products and do not believe in our products, please do not use our belief that the market understands and fine. Down spaciousness is a real solution to see what happens and do better. If we do AUTOMATIC market will understand that we are on the side of them, this will create the AUTOMATIC impression is our success for the long term.

4. Provide convenience to customers, both in terms of obtain product information, complaints procedures or claim procedures (in insurance), an easy way to contact us as the seller, payment procedures and so forth. If we do AUTOMATIC make a suggestion to the buyers that we are professionals, Automatic born from these suggestions also references our very lucrative long-term.


That is 4 of the many ways of creating "Auto Market"

With the creation of " market Auto" is of course not be denied this would be easier to build whatever we want. High Target? Kanvasing method? going green all the easier if we've succeeded in creating "market AUTO" is

Finally, sit down and write the concept of selling on the table and say to yourself that we are a good seller. Then run what we have and start selling concept. Do not ever sell without the concept.


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